Privacy Policy

Introduction

Welcome to JoIsSellingWestMichigan.com, operated by Jason O'Brien of The Real Brokerage. I am committed to protecting the privacy of every visitor and client. This Privacy Policy explains what information I collect, how I use it, and how I protect it when you use this website and its related services.

By using this website, you agree to the practices described in this policy. If you do not agree, please do not use the site.

Information We Collect

I collect the following types of information:

• Personal Information: Your name, email address, phone number, and mailing address — collected when you fill out a contact form, scheduling widget, home valuation request, newsletter signup, or buyer's guide download on this website.
• Property Preferences: Details you share about your buying or selling goals, including preferred areas, price range, timeline, and property features.
• Browsing Behavior: Pages visited, time on site, referring URL, device type, browser type, and IP address — collected automatically through cookies, analytics tools, and server logs.
• Communication Records: Emails, text messages, and call logs related to your real estate inquiry, stored for transaction and compliance purposes.

How We Use Your Information

Your information is used for the following purposes:

• Responding to your inquiries and scheduling requests
• Sending property updates, market reports, and listing alerts you've requested
• Providing home valuations and comparative market analyses
• Coordinating with lenders, inspectors, title companies, and other transaction parties on your behalf
• Improving the functionality, performance, and content of this website
• Complying with legal, regulatory, and brokerage record-keeping requirements

I will never sell your personal information to third parties for marketing purposes.

Third-Party Services

This website uses third-party tools and platforms to operate. These services may collect data in accordance with their own privacy policies:

• GoHighLevel (GHL): Contact forms, scheduling widgets, email/SMS communication, and CRM — GHL Privacy Policy
• Lofty (formerly Chime): Home search portal at JobrienHomes.com — Lofty Privacy Policy
• Google Analytics: Website traffic analysis and user behavior tracking — Google Privacy Policy
• Hifello: Home valuation tool — Hifello Privacy Policy
• YouTube: Embedded video content — Google Privacy Policy

I encourage you to review the privacy policies of these third-party services.

Cookies & Tracking Technologies

This website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyze site traffic, and deliver relevant content. These may include:

• Essential Cookies: Required for the website to function properly (forms, scheduling, navigation).
• Analytics Cookies: Help me understand how visitors use the site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant property updates and retarget visitors through advertising platforms.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

Data Sharing

I may share your information with:

• Transaction Parties: Lenders, inspectors, title companies, appraisers, and other professionals involved in your real estate transaction — only with your knowledge and as needed to complete the transaction.
• The Real Brokerage: My brokerage may have access to transaction-related records as required by real estate regulations.
• Service Providers: Third-party platforms listed above that help operate this website and its services.
• Legal Requirements: If required by law, court order, or regulatory obligation.

I do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Data Security

I take reasonable measures to protect your personal information, including encrypted connections (SSL/HTTPS), secure hosting, and access controls on CRM and communication platforms. However, no method of electronic transmission or storage is 100% secure, and I cannot guarantee absolute security.

Data Retention

I retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business relationship, and comply with legal and regulatory record-keeping requirements. Transaction-related records are retained in accordance with Michigan real estate regulations and brokerage policies.

You may request deletion of your personal information at any time by contacting me at the details below. Some records may need to be retained for legal compliance.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information I hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-Out: Unsubscribe from marketing emails or text messages at any time using the unsubscribe link or by contacting me directly.

To exercise any of these rights, please contact me using the information below. I will respond to requests within a reasonable timeframe.

Children's Privacy

This website is not intended for children under the age of 13. I do not knowingly collect personal information from children. If you believe a child has provided personal information through this website, please contact me and I will take steps to remove that information.

Policy Updates

I may update this Privacy Policy from time to time to reflect changes in practices, services, or legal requirements. The "Last Updated" date at the top of this page will be revised accordingly. I encourage you to review this policy periodically.

Contact

For questions or concerns regarding this Privacy Policy or your personal information, please contact me: